For the Zulily rebrand, I was tasked with creating a new illustration style that would compliment the newly designed site and style guide. The initial need was to create an illustration system that could inform the customer about the shipping process while minimizing the need for so much explanation and copy.
Additional illustrations were created in a similar style to be used on various placements such as email, direct mail pieces, ads and presentations. I wanted the illustrations to feel elevated but still have a sense of fun and quirk to them. The logo is a little more hand-drawn while the site is angular and clean, so I wanted to find the right balance with the illustrations. The lines are all hand-drawn so there are no straight lines (fun) but minimal details and colors (sophistication). The shadows and dimension also add a tactile feel so they stand apart from the flat look of the site and logo.