The Joy Of Shopping is a campaign that highlights the benefits of shopping at Zulily and introduces a price matching guarantee. While many consumers perceive Amazon or Walmart to have the lowest prices, Zulily’s price comparison feature ensures the customer knows they are getting the best price. The President of Zulily Jeff Yurcisin tasked Marketing to drive this initiative and my role was to design the landing page, concept/art direct the photoshoot and design the site treatments and homepage takeover.
Art Direction & Design: Leah Sacks
Design Manager: Kim Arispe
Photographer: Roy Marin
Stylist: Rebecca Gotz